Minicrush nisosiyete ikomeye muriguhagarika ibirungo byumyeisoko kandi yagiye ikora imiraba hamwe nibicuruzwa byayo bishya. Bombo yumye ya bombo ikundwa nabaguzi kubera imiterere yihariye hamwe nuburyohe bukungahaye, kandi Minicrush yabaye ku isonga ryiyi nzira.
Ingaruka zaguhagarika bombo yumyekubacuruzi, abadandaza hamwe na supermarket nini. Abacuruzi barabona ubwiyongere bukenewe kuri bombo yumye mugihe abaguzi bakururwa nuburyo bworoshye kandi bworoshye. Ibyoroshye byaguhagarika bombo yumyeirasaba kandi abakiriya bahuze, bigatuma ihitamo gukundwa kugura impulse. Kubera iyo mpamvu, abadandaza barashobora kubyaza umusaruro iyi nzira kandi bagatanga uburyo butandukanye bwo guhagarika ibiryo byumye bikonje kugirango babone ibyo bakeneye.